helping resellers gain a competitive edge

The market’s been buzzing with change, and we’ve been right there in the thick of it, making bold moves to help resellers gain a competitive edge. Let’s cover what’s been happening and why now is the perfect time for resellers to sharpen their strategies to win.

launching eve Wholesale

Over the past few months, we’ve been busy at eve Wholesale, not just keeping up with the market trends but setting them. We’ve gone through big change, starting with our first acquisition and a complete restructuring of our group.

This wasn’t just a facelift; it was a full-on transformation. We’ve expanded our technical capabilities, added cloud services to our product set, and redefined our channel offering. This led to the creation of the new eve Wholesale brand, designed to make it crystal clear what we bring to the table for resellers.

Our approach is straightforward: keep adding capabilities to maximise your product reach.

changes in the channel

We’re gearing up for more acquisitions, because standing still just isn’t an option. The market’s demand for broader services has skyrocketed. We’re making sure we can offer the widest breadth of products so our partners can capture every opportunity with their customers and keep their competitive edge.

Customer expectations have shifted dramatically, and that’s putting it mildly. The convergence of IT and communications means you’ve got to do more for your customers, or risk losing them to someone who will. If you’re only handling telecoms and not diving into the other communications or IT services, you’re leaving the door wide open for competitors.

There’s been a huge surge in creativity and investment in the channel, driven by how people now use technology to connect and communicate. The 2020s brought a tech revolution, especially with the rise of video and hybrid working models. Customers are more informed and vocal about what they want, and there’s a new type of buyer out there – informed, switched on to what they want, informed and expecting seamless communication options. If you’re not meeting these new demands, someone else will.

staying ahead of the curve

So, how do you stay ahead of the curve? It boils down to three core principles: profitability, efficiency, and differentiation. Let’s break these down.

make more money

At eve Wholesale, we’re all about helping our partners maximise their money-making opportunities. Our products are designed to give you a wide range of essential business services to offer your customers—services that are not only best in class but also provide great margins and help you gain a competitive edge.

run lean

Efficiency is king. We’ve invested heavily in back-office services, so you don’t have to. From managing customer support to handling billing and marketing, we take care of the heavy lifting, freeing you up to focus on growing your business.

connect with customers

Clarity of purpose is crucial. Whether you’re just starting out or looking to evolve, it’s important that your team is aligned, and your customers understand exactly what you offer. We’re here to help you fine-tune that message, ensuring it resonates with both your current and potential customers.

profitability doesn’t always mean more revenue

Profitability isn’t just about bringing in more revenue; it’s about smart financial management. We’re helping our partners expand their service portfolios to capture as much wallet share as possible. It’s all about offering a wide range of services to ensure you’re meeting your customers’ needs.

We also focus on high-margin products. It’s essential to prioritise selling services that bring in the most profit, and sometimes that means selling lower-margin products to build trust and then upselling over time. With our licensing structure, for example, from September we’re offering the Prime licence for our eve cloud phone system totally free of charge —an unbeatable offer to help resellers land more business and maximise your margins.

managed office helps you run lean

Partnering with an organisation like eve Wholesale, which offers comprehensive support, can make all the difference. We aim to put our partners in a position where they can spend more time selling and less time worrying about the backend operations.

Efficiency isn’t just a buzzword; it’s the backbone of profitability. Every pound saved in operations is a pound added to your bottom line. That’s why we’ve developed a suite of managed office services designed to scale with your business. Whether you need customer service, billing support, or technical assistance, we’ve got you covered with flexible options that keep your costs low and your profits high.

stand out and make meaningful connections

Understanding your customer base is key to differentiation. Take a good look at the type of customers you’ve attracted over the years—they reflect your business’s strengths. Once you’ve found your groove, play to those strengths and hone your message. Whether you need to pivot to a new market or double down on what you’re already doing well, clarity in your business strategy is crucial.

partnering with eve Wholesale

Finally, let’s talk about partnerships. In our industry, success isn’t just about making sales; it’s about building long-term relationships based on trust and mutual success. At eve Wholesale, we’re all about creating deep partnerships where there’s a high level of trust and consultation. It’s not just about offering free licences and competitive pricing, but about providing a comprehensive service wrap. That’s how we differentiate ourselves and build true partnerships.

We want everyone to win. When our partners succeed, we succeed. So, let’s keep building those relationships, sharpening our strategies, and pushing the envelope on what we can achieve together. If you’d like to talk about a partnership, get in touch.