19 February 2025 4 min

we’ll help you make more money in 2025

Steve Barclay

Steve Barclay

New product developments coming to eve Wholesale in 2025

Since we rebranded to eve Wholesale at the end of last year, the response from the channel has been phenomenal. This support has only strengthened our commitment to the three core principles that guide everything we do.

We help resellers:

  1. Make more money
  2. Run lean for maximum efficiency
  3. Connect with more customers

Here’s how we’re delivering on these promises in 2025.

Make more money: boost your revenue with great solutions

At eve Wholesale, we’re all about giving resellers the tools to maximise revenue. Our UC, cloud and connectivity product suite is packed with essential business services that not only deliver top-tier performance but also offer great margins. This means resellers can strengthen their competitive edge while boosting profitability.

Run lean: let us handle the heavy lifting

Efficiency is king. That’s why we’ve made major investments in simple to use portals and back-office support services to lighten the load for our partners. From managing customer support to billing and even marketing, we take care of the time-consuming tasks so resellers can focus on what matters most – growing their business.

Connect with customers: fine-tune your message

Clarity is crucial. Whether you’re just getting started or looking to evolve, your customers need to know exactly what you offer. At eve Wholesale, we help you refine your messaging, so it resonates with both current and potential customers, helping you make sure your business stands out from the crowd.

unlock profitability with free eve UC licences

At the heart of our 2025 strategy is our groundbreaking free eve UC licence incentive, designed to help resellers make more money.

It’s simple: anyone reselling Prime licences for our cloud phone system will enjoy 100% of the margin on every sale they make in 2025.

Here’s how it works:

  • Until 31 December 2025, resellers can access free Prime licences for eve’s cloud phone system.
  • Our simple licensing model has two options: Prime and Base. Prime’s your go-to licence, packed with all the features business customers need, like Microsoft Teams integration, softphone apps, inclusive minutes, call recording and more
  • After the incentive ends, Prime licences are available at just £3 per month with no long-term commitment – just a one-month rolling term.

This flexibility reflects our confidence in the quality of our products and our commitment to helping our partners succeed. Resellers can use this initiative however they choose: to incentivise their sales teams, offer competitive deals to customers, or reinvest in their business.

The feedback so far has been incredible. Many resellers are blown away by how this incentive allows them to boost their profitability while building customer loyalty and driving sustainable growth.

building success through partnership

At eve Wholesale, we’re not just looking for resellers – we’re building long-term partnerships based on trust, quality, and mutual success.

The best partnerships are with resellers who are service-driven, focused on delivering exceptional value to their customers. These are businesses that understand their products deeply and are committed to creating the best possible experience for end users.

By fostering two-way relationships, we cut through the noise of a crowded market, helping resellers stand out and build loyalty in a space where choice is abundant, but trust is rare.

managed office services

Alongside the free eve UC licence initiative, our Managed Office solutions are designed to help resellers streamline operations and run lean. We do the heavy lifting with the back-office work, so our partners can focus on growth.

Here’s what our Managed Office services include:

Managed service desk

We handle customer support and fault reporting, guaranteeing customer satisfaction and reducing administrative burdens.

Managed billing

Accurate, efficient billing management to save time, reduce errors and collect cash fast.

Marketing support

Consultative guidance to help resellers identify their strengths and position themselves effectively.

driving innovation for eve in 2025

2025 is shaping up to be an exciting year for product development at eve Wholesale.

Network unification

One of our major projects is the unification of our network, following a recent acquisition. This expansion has significantly enhanced our connectivity capabilities, adding new data centers, carriers, and on-net exchanges.

This upgraded infrastructure supports advanced services like private wide-area networks with built-in security features, MPLS networks, and managed firewall capabilities.

Voice platform upgrades

On the voice side, we’ve upgraded our platform to a virtualised environment, boosting capacity and resilience. These investments ensure our partners have access to cutting-edge technology to meet their customers’ evolving needs.

Cloud services

Cloud services are another big area of focus. We’re investing in our cloud infrastructure to make it more accessible and user-friendly for resellers. From data backup to infrastructure-as-a-service offerings, our cloud solutions are designed to help resellers bring additional value to their customers while strengthening their own business models.

While some resellers, particularly those with IT backgrounds, are already familiar with cloud technologies, others are just beginning to explore this space. We’re committed to supporting all our partners, regardless of their starting point. For telecom-focused resellers, transitioning into cloud services can feel daunting. We offer comprehensive training, onboarding, and consultation to help partners understand how cloud solutions can meet their customers’ needs.

focus, differentiate, and win

The channel is more competitive than ever, but I believe there are a couple of clear paths to success for resellers:

  1. Focus on your strengths.
  2. Differentiate with a clear value proposition.
  3. Partner with a trusted supplier

you win, we win

Our success is tied directly to our partners’ success. From our free licence incentive to our Managed Office services and ever-evolving product portfolio, eve Wholesale is here to help you grow, compete, and succeed. If you’d like to find out more, we’d love to talk. Add your details to our short contact form and we’ll be in touch.

Steve Barclay

Managing Director

About the author - Steve’s been leading the charge as Managing Director of eve Wholesale since 2021, and he’s all about creating a vibrant workplace where everyone can shine and do amazing work! With decades of experience in the tech industry, Steve played a key role in the management buyout and sale of Entanet International to CityFibre. Before diving into his role at eve, he took some time off to explore the wonders of China, India, and Nepal. These days, you’ll find him adventuring around the UK in his camper van or enjoying a round with the eve Wholesale ‘Tuesday golf club.’

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