6 June 2025 · 2 min

Paul Cunningham joins the eve Wholesale team

Lydia Bryant

Account-Based-Marketing (ABM), everything you need to know-6

We’re thrilled to share that Paul Cunningham, a well-known and respected professional within the industry, has joined the team as a consultant, doing what he does best and advising on strategy.

He brings a wealth of knowledge and experience to the table, so we can’t wait to get started on some exciting projects with him, but in the meantime we thought it would be fun to get to know the man behind the glasses…

What was your first job within the telecoms industry?

I’m not strictly a telecoms person as my background is in IT and software, but inevitably those markets have all converged so these days it’s all just ‘tech’.

As those markets came together I developed a career in distribution and channels, with a focus on strategy and marketing, eventually becoming CMO of Westcon-Comstor. Latterly I’ve founded my own advisory and consulting business – Blue Barn Consulting – which helps those tech businesses build, operate and market better partnership models, and that’s what brought me to my current work with eve Wholesale. I love the tech sector, and the partnering and channels aspect in particular.

What does your current job look like? Take us through an average day.

It’s a cliché I know but no 2 days are ever the same. I work with multiple clients and projects, from being a fractional CMO, through advising SaaS startups, to hosting channel events like CommsVision and Growth Forum. I’m also a voluntary mentor for the Enterprise Nation Help to Grow programme and a charity called Migrant Leaders. I thrive on having a varied and challenging portfolio – which is just as well.

What do you enjoy most about your job?

Bringing people and ideas together to help them succeed.

If someone was wanting to break into the telecoms industry what advice would you give them?

Stay as curious and flexible in your thinking as possible.

Finally, a fun fact about yourself.

I once arm wrestled comedian and actor Robin Williams (of Mrs. Doubtfire, Good Morning Vietnam fame) in a bar in San Francisco. And yes I lost…..

Lydia Bryant

About the author - Lydia is our marketing manager and responsible for writing captivating content for eve Wholesale’s marketing channels, such as the website and LinkedIn. A creative wordsmith who loves forming narratives, Lydia cut her teeth in the world of agency public relations but has recently worked inhouse for the last few years. You can find Lydia listening to true crime podcasts, lifting weights in the gym or walking her cocker spaniel Maple in the countryside.